The Cathay Pacific Group today announced a new era of growth and opportunity for its two airlines.
Cathay Pacific’s wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences.
By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The airlines’ customers will benefit from greater convenience and a more seamless travel experience.
Since Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006, it has added 23 new destinations and the number of passengers travelling across both carriers has grown five times to more than 7 million in 2015. The combined annual passenger number of the two airlines grew from 22 million to more than 34 million last year.
This growth has been made possible by the Cathay Pacific Group’s efforts to channel international passengers to and from Mainland China, regional and long-haul markets through Hong Kong International Airport.
Cathay Pacific’s Chief Executive Ivan Chu said, “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world. The rebranding will enable us to capture the fast-growing passenger flows across the two carriers by creating a more seamless travel experience.
“We are building on what is a true Hong Kong success story that has made our city a leading international aviation hub and gateway to and from Mainland China markets. This rebranding will sharpen our competitive edge by offering an attractive Cathay led brand package that carries the assurance of a consistently high-quality customer experience.”
The rebranding will see a new livery created for Cathay Dragon that features a Cathay-style brush wing logo. This livery will appear for the first time on one of Cathay Dragon’s Airbus A330-300 aircraft in April and will be progressively introduced to the rest of the airline’s fleet.
The Cathay Pacific Group will launch a major international advertising and marketing campaign later this year to promote recognition of Cathay Dragon and the benefits this rebranding will bring to passengers.
Image: Cathay Pacific