Google Accelerates Moves to Become Leading Hotel-Booking Player

Travel News 29 Sep 2015

When the U.S. Department of Justice decided a week ago not to stand in the way of Expedia’s acquisition of Orbitz Worldwide, the DOJ cited Google’s hotel and flight products as a sign that new players are emerging to ensure a competitive market.

Right on cue, Google announced a series of moves this week to ramp up its hotel advertising and booking features.

And you can bet that similar initiatives to enhance booking flights on Google can’t be far behind.

On the hotel front, Google killed its Hotel Finder site, launched in 2011, in favour of offering hotels from hotel websites and online travel agencies right in Google search. Google had been offering hotels both in its Google Hotel Finder site and in Google search but has decided the latter is the sleeker and more attractive experience. 

This story was originally published on Skift and can be read in full here