Qantas and Country Road launch new amenity kits in premium economy

Travel News 20 Jan 2016

Qantas and Australian lifestyle brand Country Road have announced the launch of a new amenity kit for Qantas customers travelling in Premium Economy from 26 January.

The unisex kit comes in a custom black and white gingham print and is the perfect size to fit travel amenities and use on the go. The contents include a Country Road-branded eye mask, socks, a toothbrush and toothpaste.

Phil Capps, Qantas’ Head of Product and Service Development, said the new Country Road amenity kit was an additional benefit for Premium Economy customers.

“We love what Country Road does and we’re really proud to partner with such an iconic brand to give our customers around the world an authentic Australian experience when they fly with us,” said Mr  Capps.

“Premium Economy is one of our most popular cabins and appeals to customers who want a little indulgence at a reasonable price, so we continue to look for ways to improve their travel experience and often it’s the little things that count.

Sophie Holt, Country Road’s Creative Director, is excited about being able to take the brand’s lifestyle offering to the sky.

“Like Qantas, Country Road has always embraced an authentic Australian way of life. We are passionate about providing our customers with effortless style and comfort within all aspects of their everyday life. Partnering with Qantas on the Premium Economy Amenity Kits means we are now able to extend the same modern and versatile design experience to our customers while they travel,” said

“The Travel Kit design is inspired by our iconic black and white Gingham print, selected for its clean and minimal palette and timeless appeal,” Ms Holt added.

The new kits will be available on all Qantas B747 and A380 services fitted with a Premium Economy cabin from Australia to London, Dubai, Los Angeles, San Francisco, New York, Dallas/Fort Worth, Hong Kong, Haneda (Tokyo), Santiago and Johannesburg from 26 January 2016.