The Generation Effect

Female traveller at airport
White Papers 12 Sep 2016
Generation Effect

The Generation Effect

Making sense of employees, how they view travel and their preferences

With the steady increase of choice in corporate travel programs, travel managers have noted a rising 'voice of the traveller' within their organisations. Indeed, Travel Management Companies (TMCs) have cited greater levels of interest from procurement in sourcing and offering employees who are travelling for business more choice for their air, hotel and ground transportation.

Technology has opened the door, enabling disruptors such as sharing economy providers and travel content aggregators to become a major catalyst for this change – however another major influence on this is the movement of "generational travellers" through organisations.

This whitepaper explores the three generations most typically seen within organisations today (Baby Boomers, Gen X and Gen Y) and outlines some frequently seen trends within these groups that can be useful for organisations when making decisions around travel policy and preferred supplier arrangements.